Social Media

One of the biggest factors altering the media landscape and driving communications professionals is the rapidly growing influence of near-instantaneous communications. The Web, with personal Web sites, chat rooms and bulletin boards, more than TV or radio, has exponentially increased the power of "word of mouth" and has become a significant underlying force that is influencing public perception and decision making.

Today, weblogs and syndication standards have essentially turbocharged this behavior, providing anyone and everyone with broadcast-like abilities for opinion sharing. This trend, combined with the eroding loyalty toward traditional media, is driving people to seek out and engage with online communities when it comes to decision-making and opinion forming.

As a result, people today are just as likely to be influenced by something they read on a blog or a message board as they are by traditional print and broadcast outlets. The rules of engagement are different for these new forms of online media and as such, require different strategies and tactics. Voce has a strong background and breadth of experience successfully bridging online and offline media programs to maximize the reach, and ultimately the impact of communications programs on behalf of our clients.

7 Tips for Deploying an Online Communications Program (Registration Required)