Social Media

Markets are conversations. Participate.

The Web represents a very powerful global conversation.

Using the Web, people are finding information, exchanging ideas, opinions, stories, and personal content, and in the process connecting in more meaningful ways with each other, all as part of an evolving networked conversation.

Participation in this conversation is open to all, including corporations, but it requires companies to re-think how they fundamentally listen to and speak with their audiences and that can be rather challenging.

When executed correctly, the advantages of a two-way dialogue between a consumer and a company can be very powerful. And when ignored or executed poorly, the results can be disastrous.

New forms of Social Media, like blogs, podcasts and wikis are making corporate participation easier and opening up new channels of communication and involvement in the ongoing market conversation, however, while these tools create new opportunities for companies to talk, the real advantage is how they create new opportunities for listening.

Voce's Social Media Services

We are pioneering a new form of corporate communication that blends the fundamentals of traditional public relations with emerging online strategies and social media tools that together, enable our clients to listen and effectively participate in online conversations.

Our team of specialists understand the intricacies that come with trying to communicate your message in a rapidly changing media environment and we have the experience of implementing successful online programs for several leading brands, including:

	Yahoo! - A comprehensive technology influencer program that used a blend of online strategies, tactics and tools to help the company gain mindshare and increase market share in a competitive environment.
	Discovery Channel - A grassroots campaign that used a combination of online and offline tactics to generate interest and drive the viewership of a high-profile national television program.

To hear more about our Social Media Services, download our whitepaper on how to deploy an online communications program by registering here.