Gina von Esmarch
Gina brings over 10 years of experience in marketing and communications in high tech and consumer industries. She has extensive expertise in sponsor negotiations and the development of strategic marketing programs combining public relations, collateral literature, trade shows, special event marketing, direct response marketing and advertising.
Prior to becoming a Voce Strategic Advisor, Gina served as Senior Director of Marketing & Communications at Fathom Online, a leading search engine marketing company. At Fathom she was responsible for all strategic communications planning, corporate message mapping and brand identity development.
Previously she worked at Oracle Racing, a 2003 America's Cup Challenger heading the marketing sales and communications business unit and reporting directly to the COO. Before Oracle Racing, Gina spent time at AmericaOne, a 2000 America's Cup Challenger where she was responsible for all strategic planning and execution of world-wide public relations programs for start-up America's Cup sailing team.
Previously she specialized in technology public relations at Miller Shandwick Technologies where her marketing expertise included Internet products, software, telecommunications, networking, client/server technology and computer storage. Before joining Miller Shandwick she was a public relations specialist at Sybase, Inc.
